Building a Niche Travel Marketing Agency | Brennan Bliss - Ep 38
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In this episode of Funds and Founders, we sit down with Brennan Bliss, CEO of Propellic, a digital marketing agency specializing in SEO for the travel industry. Brennan shares his journey from building websites as a teenager to running a multi-million dollar agency. Learn how Brennan:
- Started his entrepreneurial journey at 13 years old
- Scaled his agency to 25 team members
- Niched down to focus on the travel industry
- Manages a remote team and builds company culture
- Balances work and personal life as a CEO
Whether you're an aspiring entrepreneur or looking to scale your existing business, Brennan's insights on agency growth, hiring, and financial management are not to be missed!
Timestamps:
0:00 - Introduction and Brennan's background
2:20 - Early entrepreneurial experiences and website building
5:34 - Lessons learned from early financial mistakes
10:22 - The journey from web design to SEO agency
15:19 - Niching down to focus on the travel industry
22:02 - Team building and managing a remote workforce
26:44 - The process of scaling and hiring for an agency
32:57 - Insights on the travel industry and marketing strategies
41:26 - Long-term goals and future of Propellic
46:36 - Marketing tests and LinkedIn conversation ads
49:36 - Tech stack and tools for running an agency
54:13 - AI applications in agency workflows
56:32 - Book recommendations and resources for entrepreneurs
59:45 - The cost of mis-hires and importance of a good hiring process
1:02:42 - Balancing work and personal life as an entrepreneur
1:06:07 - Closing thoughts and how to connect with Brennan
#AgencyGrowth #DigitalMarketing #SEO #TravelIndustry #Entrepreneurship
